Bill Bowerman and Phil Knight first founded Nike Inc. Essays - Nike

Bill Bowerman and Phil Knight first founded Nike Inc. Essays - Nike Bill Bowerman and Phil Knight first founded Nike Inc. in 1964 as Blue Ribbon Sports. In 1971, it was re-named Nike after the Greek winged goddess of victory, strength, speed, glory, and fame. The Nike swoosh is meant to represent the wings of the goddess Nike, as she was often depicted in mythology with. The iconic swoosh was created by Caroline Davidson, an advertising student at Portland University. She was a freelancer asked to design a graphic logo that could fit on the side of a shoe by Phil Knight; she was paid $35 for her design. The first interaction between the founders of Nike was in 1959, when track coach Bill Bowerman met Phil Knight; who was a runner at the University of Oregon where he was coaching. The need for the company arose out of Bills desire to find lighter, more durable racing shoes for his university track team, and Phils desire to find a way to make a living without having to give up his love of sports. The two put their heads together, and the end product was a company that now dominates the market in its sportswear segment, despite having begun as a small distributing outfit from the back of Phils car. While Phil was obtaining his MBA degree at Stanford in the 60s, Professor Frank Shallenberger assigned his students with a project; the goal of which was to devise a small business and a marketing plan for its success. Building on his earlier brainstorms, Phils project consisted of the idea that quality running shoes could be produced at low cost in Asian countries like Japan, and shipped to the U.S. for distribution. In 1963, Phil actually traveled to Japan, and scheduled an interview with a Japanese businessman affiliated with Onitsuka Corporation and its subsidiary Tiger; to whom he presented himself as an American distributor with an interest in selling Tiger shoes to American runners. The boardroom executives liked what they heard; and Blue Ribbon Sports (BRS) was born. By 1964, BRS had sold 8,000 pairs of Tiger running shoes and had added salesman Jeff Johnson to the team. By 1971, the trademarked swoosh was implemented, BRS officially became Nike Inc., and the company hit $1 m illion in sales. Later into the 70s, Nike went from $10 million in sales to $270 million in sales and was hugely benefiting from (if not leading) Americas craze towards popularized fitness; a revolution that caused the idea of exercise and game-playing to transcend from an extracurricular that the average American did for fun, into a cultural signifier of status for health and wealth. Nikes brand prosperity is clearly evidenced in a quote from 1996 in Advertising Age (a magazine that analyzes data on marketing and the media), the ubiquitous swoosh was more recognized and coveted by consumers than any other sports brand. That same year, Nikes revenues were $6.74 billion, with $8 billion expected in the upcoming year, and a target of $12 billion by the millennium. With all that said however, Nike was still mindful of its competitors and the risks they pose on its global stage. For example, Nike is the main leader in its industry of sportswear (footwear, apparel, equipment and accessories) and is valued at 10.7 billion, but it does have a hefty amount of competition. Nikes main four competitors are Reebok, Adidas, Fila, and New Balance. Nike is the industry leader with a 47% market share, Reebok is in second place at 16%, and Adidas comes in third at 6%. The biggest contributor to Nikes edge over its competitors is its marketing and global business strategy. Nike relocated all of its factories overseas where it could utilize a more inexpensive workforce to fabricate its shoes, and 86% of its total products are now produced in either Taiwan or South Korea. With Nike cutting costs on the labor and production expenses, more capital was freed up and put towards increasing their advertising budget. For example, Nike spent four and a half times as much in advertising expenses as Adidas in 2003. This helped Nike gain much more awareness in the regions where they were marketing their product by demographic statistics. A tactic Nike has also relied on heavily to hold

Economic Profits vs. Accounting Profits

Economic Profits vs. Accounting Profits Economic Profits vs. Accounting Profits There are basically two main concepts of presenting financial information in a business: economic and accounting profit concepts. The accounting concept measurement is based on what is actually received by the business while the economic concept analyses and presents what is actually received against what could have been received. These two concepts are affected by several legal, moral, and ethical issues that weigh on their importance in the presentation and effectual consequences the reports will have on the stakeholders. Although the economic profits concept seeks to explain the allocation of company resources in a firm and subsequently reflect the results in illustrating its impact on the shareholders wealth, most state laws mandate companies to provide their financial results through the accounting basis as this information is important in assessing the tax position of companies. Additionally, tax authorities in different state jurisdictions recommend the presentation of consolidated income statements in the accounting concept to make the assessment process straightforward to the authorities and the stakeholders using these statements. Reliable and timely accounting information is very essential in any firm This information should be produced by those who hold high moral and ethical repute in order to allay any form of suspicion on the validity and dependability of information presented. Morality and ethics are likely to be highly unrecognized in the economic concept of accounting as this model provides ample opportunity for fraudulent activity as it deals principally in non cash flow activities but rather economic discernment, as compared to the accounting concept that altogether considers the cash flows registered by the firm. An example of failure registered through difference in the concept includes small businesses that have a high failure and turnover rates. Small firms do not have in place the proper accounting mechanisms that appropriately fit their respective financial structures. This is due to the fact that economic and accounting concepts were primarily designed to fit large corporations (Baker Powell, 2005). The best ways of gauging legal, moral and ethical issues in accounts presentation is through the assessment of the creators and stakeholders of this information in order to determine who exemplifies the best practices. Ethical criteria that could be use in this assessment include assessment of internal control systems, company leadership, reputation and transparency. These issues are representative of the major issues leveraged in economic and accounting concepts of profit accounting.

Happy Trails Term Paper Example | Topics and Well Written Essays - 250 words

Happy Trails - Term Paper Example One of the reasons that the management could cite is in the fact that the union leaders actually have some ulterior motives in the fight for higher wages and benefits. The return of the authorization cards would mean that the efforts of the leaders of the union would be futile as they would have no right to fight for the workers they claim to represent (Craver, 1995). As long as the authorization cards have not been returned, the employees of Happy Trails would have every right to talk to the organizers of the union. Hence, the decision to tell the workers not to talk to the union organizers is not a good idea. Another reason that the first decision would not be the best is in the fact that the employees do not have the legal rights to vote against the union organizers as the agreement on the authorization card is still binding on them (Colman, 1995). The employees have already nominated the union organizers to represent them in collective bargaining through their attestation of the authorization card. Hence, the best alternative of the management team of Happy Trails is to implore their workers to ask for the return of their authorization cards. The return of the authorization cards would establish the illegitimacy of the union organizers and would render their struggle for higher benefits and wages

Simplifying Expressions Speech or Presentation Example | Topics and Well Written Essays - 500 words

Simplifying Expressions - Speech or Presentation Example Expressions are solved by moving terms around, combining like terms, applying the real numbers’ properties. There are several ways in which the properties of real numbers help in the simplification of the algebraic expressions. For instance, the distributive property of real numbers is applied to multiply the terms inside the parenthesis with the real numbers outside them which results into the parenthesis removal. Likewise, terms are moved to different places in the expressions with the help of the commulative property of real numbers. Concluding, we have to deal with real numbers in everyday life as the principles discussed in this assignment have application in matters as simple as totaling the price of items bought at a grocery store for the bill to as complex matters as engineering designs and calculations. In all the cases, expressions are solved using the same distributive and commulative properties of real numbers that have been discussed. Hence, knowledge of the principles of real numbers is essential to achieve accurate results in mathematics including

The Editing in Farewell My Concubine Essay Example | Topics and Well Written Essays - 1000 words

The Editing in Farewell My Concubine - Essay Example When characterizing the film in regards to its technical elements one notes that despite its elaborate mise-en-scene and epic subject matter, the film is shot and edited in a very straight-forward and direct manner. This essay specifically examines elements of editing in Farewell My Concubine and considers the means by which they contributed to the film’s meaning and overriding style. As the film opens the camera follows Dieyi and Xiaolou, in full opera garb, as they enter the vacant auditorium. The film cuts to a shot situated from high in the crowd and the viewer is put in the place of the audience. The juxtaposition of these shots has the effect of first giving the viewer the impression of an upcoming grand performance, and then subverting their expectations with the shot from a distance. It immediately creates a sense of isolation and emotional impoverishment; this is further enforced as the viewer soon discovers that the two performers haven’t performed together since the Cultural Revolution. During this opening scene director, Kaige largely refrains from editing shots together, instead of allowing the scene to develop. Some viewers might immediately be disrupted by this more ‘art film’ style approach, but by not cutting with the frequency the director situates the viewer as an actual member of the audience. The long scenes also establish the film overarching tone as somber and slightly cerebral. Farewell, My Concubine also makes notable uses of montage editing to condense time. While it’s become clichà © for many films to develop an entire sequence of shots that are spliced together to give the viewer the impression of time’s passage, director Kaige has a subtle technique that adds considerable poignancy to the film. After Xiaolou has been forced to sit outside in the snow with a board on his head, the film cuts to the troupe of boys standing outside in the cold reciting  lines.  

Spectrometry Types and Applications

Spectrometry Types and Applications Spectrophotometry is the quantifiable study of interaction of electromagnetic radiations with the matter. Electromagnetic radiations do not require any medium for its transmission. It consists of two components, electric and magnetic field. Spectrophotometry involves the use of a spectrophotometer. A spectrophotometer is a photometer (a device for measuring light intensity) that can measure intensity as a function of the color (or more specifically the wavelength) of light. Spectrophotometry is the spectroscopic technique used to assess the concentration or amount of a given species. Spectrophotometer makes use of the transmission of light through a solution to determine the concentration of a solute within the solution. It is often used in physical and analytical chemistry for the identification/characterization of substances through the spectrum emitted from or absorbed by them. It is also used to examine the behavior of chemical substances after electromagnetic irradiation such as gamma rays, X-rays, ultra violet rays, infrared rays, radio waves and microwaves. It gives detailed information about inter-molecular bonding types or molecular changes occurring during enzymatic reactions and mitochondrial electron transport chain. Qualitative and quantitative measurement of biomolecules even in impure samples can be done rapidly and conveniently. Uses: To determine the molecular structure To estimate the energy levels of the ions and complexes in a chemical system along with the compositions. To get an idea regarding absorption and emission details of the specimen To understand the intrinsic configuration and relative association and chemical shifts Determine the wavelength of maximum absorbance. UV-Visible Spectroscopy: UV-visible spectroscopy investigates the interactions between ultraviolet or visible electromagnetic radiation and matter. Ultraviolet and visible spectroscopy (UV-vis) is a reliable and accurate analytical laboratory assessment procedure that allows for the analysis of a substance. Specifically, ultraviolet and visible spectroscopy measures the absorption, transmission and emission of ultraviolet and visible light wavelengths by matter. UV-visible spectroscopic measurements provide precise information about atomic and molecular structure. It consists of light of several colors ranging from violet to red. This is now termed the UV-visible electromagnetic spectrum. The ultraviolet and visible regions of the electromagnetic spectrum are linked in UV-vis spectroscopy because similarities between the two regions allow many of the same research techniques and tools to be used for both regions. The ultraviolet region (about 450-200 nm) is particularly important for the qualitative and quantitative determination of many organic compounds. In the visible region (about 450-700 nm), spectrophotometric methods are widely used for the quantitative determination of many trace substances, especially inorganic species. Special instrumentation is used in UV-vis spectroscopy. Hydrogen or deuterium lights provide the source of light for ultraviolet measurements. Tungsten lamps provide the light for visible measurements. These light sources generate light at specific wavelengths. Deuterium lamps generate light in the UV range (190 to 380nm). Tungsten-halogen lamps generate light in the visible spectrum (380 to about 800 nm).Xenon lamps which can produce light in the UV and visible portions of the spectrum are used to measure both UV and visible spectra. Uses: Uv/Vis Spectrophotometry is used to determine the absorption or transmission of Uv/Vis light (180 to 820 nm) by a sample. It can also be used to measure concentrations of absorbing materials based on developed calibration curves of the material. It is routinely used in the quantitative determination of solutions of transition metal ions and highly conjugated organic compounds. Its main applications are; Quantitative determination of chromophores concentrations in solution Impurity determination by spectrum subtraction Determination of reaction kinetics Fluorescence Spectroscopy: Fluorescence spectroscopy, fluorometry or spectrofluorometry, is a type of electromagnetic spectroscopy which analyzes fluorescence from a sample.Fluorescence occurs when a molecule absorbs photons from the U.V.-visible light spectrum (200-900 nm), causing transition to a high-energy electronic state and then emits photons as it returns to its initial state, in less than 10-9 sec. Fluorimetry characterizes the relationship between absorbed and emitted photons at specified wavelengths. It is a precise quantitative analytical technique that is inexpensive and easily mastered. Fluorescence spectroscopy is an important investigational tool in many areas of analytical science, due to its extremely high sensitivity and selectivity. With many uses across a broad range of chemical, biochemical and medical research, it has become an essential investigational technique allowing detailed, real-time observation of the structure and dynamics of intact biological systems with extremely high resolu tion. It is particularly heavily used in the pharmaceutical industry where it has almost completely replaced radiochemical labelling. Fluorescent compounds or fluorophors can be identified and quantified on the basis of their excitation and emission properties. The excitation and emission properties of a compound are fixed, for a given instrument and environmental condition, and can be used for identification and quantification. The principal advantage of fluorescence over radioactivity and absorption spectroscopy is the ability to separate compounds on the basis of either their excitation or emission spectra, as opposed to a single spectra. This advantage is further enhanced by commercial fluorescent dyes that have narrow and distinctly separated excitation and emission spectra. The sensitivity of fluorescence is approximately 1,000 times greater than absorption spectrophotometric methods. Uses: Fluorescence spectroscopy is used in, among others, biochemical, medical, and chemical research fields for analyzing organic compounds. There has also been a report of its use in differentiating malignant, bashful skin tumors from benign.In particular, the measurements of fluorescence spectrum, lifetime and polarization are powerful methods of studying biological structure and function. The fluorescence spectrum is highly sensitive to the biochemical environment of the fluorophor. Fluorophors have been designed such that their spectra change as a function of the concentration of metabolites, such as pH and calcium. A major disadvantage of fluorescence is the sensitivity of fluorescence intensity to fluctuations in pH and temperature. Flame Photometry: Flame photometry (more accurately called flame atomic emission spectrometry) is a branch of atomic spectroscopy in which the species examined in the spectrometer are in the form of atoms. Flame photometry is suitable for qualitative and quantitative determination of several cations in biological specimens, especially for metals that are easily excited to higher energy levels at a relatively low flame temperature (mainly Na, K, Rb, Cs, Ca, Ba, and Cu). This technique uses a flame that evaporates the solvent and also sublimates and atomizes the metal and then excites a valence electron to an upper energy state. Light is emitted at characteristic wavelengths for each metal as the electron returns to the ground state that makes qualitative determination possible. Flame photometers use optical filters to monitor for the selected emission wavelength produced by the analyte species. Comparison of emission intensities of unknowns to either that of standard solutions or to those of an interna l standard allows quantitative analysis of the analyte metal in the sample solution. Because of the very narrow and characteristic emission lines from the gas-phase atoms in the flame plasma, the method is relatively free of interferences from other elements. Flame photometry has many advantages. It is a simple, relatively inexpensive, high sample throughput method used for clinical, biological, and environmental analysis. The flame photometers are relatively simply instruments. There is no need for source of light, since it is the measured constituent of the sample that is emitting the light. The energy that is needed for the excitation is provided by the temperature of the flame (2000-3000  °C), produced by the burning of acetylene or natural gas (or propane-butane gas) in the presence of air or oxygen. By the heat of the flame and the effect of the reducing gas (fuel), molecules and ions of the sample species are decomposed and reduced to give atoms, e.g.: Na+ + e- à ¯Ã†â€™Ã‚  Na. Atoms in the vapour state give line spectra. (Not band spectra, because there are no covalent bonds hence there are not any vibrational sub-levels to cause broadening). The mono chromator selects the suitable (characteristic) wavelength of the emitted light. The emitted light reaches the detector. This is a photomultiplier producing an electric signal proportional to the intensity of emitted light. Atomic Absorption Spectrometry: In analytical chemistry, atomic absorption spectroscopy is a technique for determining the concentration of a particular metal element in a sample. The technique can be used to analyze the concentration of over 70 different metals in a solution. The technique makes use of absorption spectrometry to assess the concentration of an analyte in a sample. Atomic absorption spectroscopy (AAS) determines the presence of metals in liquid samples. Metals include Fe, Cu, Al, Pb, Ca, Zn, Cd and many more. It also measures the concentrations of metals in the samples. Typical concentrations range in the low mg/L range. The electrons of the atoms in the atomizer can be promoted to higher orbitals for a short amount of time by absorbing a light of a given wavelength. This amount of energy (or wavelength) is specific to a particular electron transition in a particular element, and in general, each wavelength corresponds to only one element. This gives the technique its elemental selectivity. In order to analyze a sample for its atomic constituents, it has to be atomized. The sample should then be illuminated by light. The light transmitted is finally measured by a detector. The light source is usually a hollow-cathode lamp of the element that is being measured. Lasers are also used in research instruments. Since lasers are intense enough to excite atoms to higher energy levels. The disadvantage of these narrow-band light sources is that only one element is measurable at a time. AA spectroscopy requires that the analyte atoms be in the gas phase. Ions or atoms in a sample must undergo desolvation and vaporization in a high-temperature source such as a flame or graphite furnace. Flame AA can only analyze solutions, while graphite furnace AA can accept solutions, slurries, or solid samples. The graphite furnace has several advantages over a flame. It is a much more efficient atomizer than a flame and it can directly accept very small absolute quantities of sample. It also p rovides a reducing environment for easily oxidized elements. Samples are placed directly in the graphite furnace and the furnace is electrically heated in several steps to dry the sample, ash organic matter, and vaporize the analyte atoms. AA spectrometers use monochromators and detectors for uv and visible light. The main purpose of the monochromator is to isolate the absorption line from background light due to interferences. Simple dedicated AA instruments often replace the monochromator with a bandpass interference filter.

Macroeconomic Terms

What I took away from week two's objectives after discussing and the topics that I feel comfortable with are the relationships between productivity and the cost of production. Productivity is being able to bring forth or produce goods and services. Understanding that there are many different types of cost that business' incur during the production cycle. It's important for firms, owners or managers, etc. To know about the various costs (I. . Fixed costs, variable costs and total cost).Also that accounting focuses on explicit cost and revenue; while economics focuses on both explicit and implicit cost and revenues. The topics that I struggled with are the understanding of economies of scale, discomposes of scale and understand the shape or the different reasons that would make the curve shift. The topics relate to my field because in the healthcare industry, the company has to be productive in order to stay afloat and they are constantly looking for ways to lower the cost of services that are provided to linens in order to increase the company's overall profit.Cherishes Whittier During week one, we discuss the difference between supply and demand and the affects that it has on prices and quantity. Example of shifts in demand would be taxes, expectations, income, and other goods. Examples of a shift in supply would be price inputs and technology. I believe that I am comfortable with supply and demand; however, I struggle with the graphs and the visuals of the shift. By taking macroeconomics before this class, in ways has prepared me to have a better understanding of microeconomics and how the economy is studied.Joan Ashcan Gathering from chapter one reading, it states â€Å"a key element in getting people to recognize that lunches aren't free is the concept of opportunity cost-every decision has a cost in forgone opportunities. ‘ The economists' model which helps you understands not only the opportunity cost numerically and graphically but this model helps us understand why a person specializes in what they do. From this I can apply to why the economy is very important in my personal decision making process because, it dictates my buying power, the market and my investing power.If the economy is good, sales and Job security will be secure. Paul Parker This week focused heavily on the basics of economics. The topic that interested me most what about the supply and demand curve and what makes them change. We have so many different factors that drive consumers to buy or not buy an item. This is going to be a very interesting aspect of class as we go through the five weeks. Another interesting topic from week one was opportunity costs. We always have to make sacrifices to choose between multiple options. We have to choose the best option that will provide the most benefit at the time.

Time Scale for Research Project

Time scale for Research Project 1. Design and create Video demonstrations (Completed) 2. Decide on a conceptual framework for the project (Laurillard) 3. Decide on quantitive/qualitative or mixed method (Mixed quantitive/qualitative) 4. Source and read 20 quality applicable resent journal articles (5 new already) 5. Design and create a questionnaire for research (Completed) 6. Design and create a practical marking scheme (completed) 7. Decide on whither to use a focus group or not or interview or not (numbers)(Focus Group Interview) 8.Design and create a questionnaire for info on students phones for first day (completed) 9. Decide on what journal to write for (by Nov 1st) 10. Decide on possible themes for article structure and headings etc (see 9) 11. Design and create a consent form for the students (by Nov 1st) 12. Design and write an application for consent from ITB to carry out research (by Nov 1st) 13. Put abstract together and submit to Open Learning online journal(completed) 1 4. Make up a specific timetable for implementing study (by Dec 1st) 15. Write annotated bibliography (by Dec 7th) 16.Decide on a learning theory for the project (by Dec 1st) 17. Rewrite literature review (Completed) 18. Rewrite research proposal (Completed) 19. Decide on specific method of analysing the results. Miles and Huberman’s interactive model of data analysis. (by Dec 7th) – (Jan 1st) 20. Carry out practical study and collect data (Jan 6th – 22nd) 21. Collect data from questionnaires and focus group (Jan 25th – 29th) 22. Analyse data (Feb 1st – Mar 1st) 23. Write journal paper (Mar 1st – June 1st) 24. Constantly read journal papers and adapt entire study as work proceeds, start writing ASAP and keep on updating ePortfolio and private Blog.

Lenovo Case Study Essays

Lenovo Case Study Essays Lenovo Case Study Essay Lenovo Case Study Essay After maintaining market leadership in China for several years the company expanded into international markets in 2003, and in 2004 they signed on for two ambitious transactions; joining the Olympic Partner Program, an $80 million agreement that made Leno the exclusive provider of computing equipment and services for the Olympic games in 2006 and 2008, and a deal in which they acquired Vims Personal Systems Division. The former allowed Leno to have access to exclusive worldwide marketing opportunities; however It also presented them with the challenges and costs of using those opportunities effectively. In the IBM deal, Leno gained use of the IBM brand name (for up to five years), the well-established IBM Think-family products, and some difficult questions on how to move forward. Leno, with the acquisition of the IBM PC business, first had to come up with a plan that would raise awareness for the Leno brand name while capitalizing on the established brand MOM. Leno decided to go with a master brand strategy, focusing most of their efforts on building the Leno brand worldwide while also continuing to strengthen the Thinking product acquired through MOM. After deciding on their strategy, Leno then had to decide what its brand essence would become and viewed the competition In two types of business models; those who sold products tit little or no innovation and focused on Inventory turns, or those who focused on product Innovation and less on market share. To stay true to both Lenos and Vims innovative roots, as well as attempting to stay current In the evolving PC business, Leno decided to position themselves against competitors that focused on innovation such as Sony and Apple. Leno redesigned the Thinking in several ways, despite the risk of offending earlier Thinking users, which yielded much admiration from the press. Although the design f the new Thinking models had been accepted well, Leno wasnt getting the credit it wanted and raising awareness for the brand had become an issue. While the Olympics sponsorship was seen to be a positive event for the brands reputation they were not seen as being a motivator for purchase. Leno had spent $250 million on worldwide marketing In 2005, which in many major markets was distant from the leader In market share of voice. In 2006, Leno planned to Introduce a new brand of PCS worldwide known as the 3000 Family; targeted at the small business market, these new computers would be parcel equal to competitor companies sun as pm HP, a pricing strategy inconsistent with the premium Thinking brand. With low awareness among small business customers, Lenos market research showed that they had to ensure that the 3000 family had a unique, distinctive and attractive design. Problem The big question Leno is faced with is how they should differentiate themselves from the competition in the midst of their shrinking market share, with consideration or the Thinking brand and the introduction of the 3000 Family PC series. Recommendation Leno needs to be careful so as to not hurt the credibility of their master brand which they have spent time, money, and effort to create. With their earlier decision to use the Thinking brand to compete in the premium PC market against such brands as Apple and Sony, it is important for them to stay consistent with that message; however stretching their product category to include PCs which compete with companies in the other business model that includes competitors such as Dell and HP can help to gain market share. Leno has the option of staying consistent with its position as a premium provider of PCs and promoting the 3000 Family as such, however this would completely be missing the new series mark as a unique alternative for small business owners. Because of this Leno should position the 3000 Family and the Thinking brand separately as unique sub-products of Leno, so they can appeal to their respective categories and not tarnish each others equity. To do this, Lenos first priority in their marketing efforts needs to continue the enforcement of the master brand (Leno itself) as being a producer of high quality PCs that strives for innovation. Lenos point of differentiation is in its ability to create PCs for all types of users which will help segue into the differentiation between their sub-products. Leno should run individual advertising campaigns for the Thinking and 3000 Family products to distinguish their unique purposes; however, they both should maintain the unifying message of the master brand that connects them, highlighting Lenos versatility. They should continue to use the Thinking brand to compete on the higher-end level, positioning it with a message of premium quality and innovation; while positioning the 3000 Family series towards small business customers as reliable and durable machines. The goal of this strategy is to help Leno to be seen in the eyes of the consumer as a company that can create both innovative PCs that are of premium quality and PCs that are more affordable and reliable. In achieving this Leno would be able to compete in both categories, allowing them to turn their shrinking share of the market around.

Definition and Examples of Short Answers in English

Definition and Examples of Short Answers in English In spoken English and informal writing, a short answer is a response made up of a subject and an auxiliary verb or modal. A short answer is generally regarded as more polite than just an abrupt yes or no. Conventionally, the verb in a short answer is in the same tense as the verb in the question. Also, the verb in the short answer should agree in person and number with its subject. Examples and Observations How did she do in her exams? Maria had already told me she had done quite well, but I was now flailing around to keep the conversation going.She passed.She is all right, isnt she?Yes, she is, he replied firmly.(Vikram Seth, An Equal Music. Random House, 1999)The poor lass took quite a fall, didnt she? Gelfrid remarked. Is she usually so clumsy?No, she isnt,† Judith answered.(Julie Garwood, The Secret. Pocket Books, 1992)Youre asking yourself, Can I give this child the best possible upbringing and keep her out of harms way her whole life long? The answer is no, you cant.(Barbara Kingsolver, The Bean Trees. Harper Row, 1988)Can we change? Yes, we can. Can they change? Yes, they can.(Oz Clarke, Oz Clarkes Pocket Wine Guide. Sterling, 2009)Will, youve been in love before, havent you? I mean, with Anna, of course . . . and your various . . . well, you have, havent you?Will looked into his glass. No. No, I havent.(Jennifer Donnelly, The Tea Rose. Macmillan, 2004) Whats up with him?His stomach is sick. Hes nervous about his speech.Hes got food poisoning! Helen declared. â€Å"Hasnt he?†Ã¢â‚¬Å"No, he has not!†Ã¢â‚¬Å"Yes, he has.†Ã¢â‚¬Å"No, he has not!†Ã¢â‚¬Å"Yes, he has.†(Marian Keyes, Anybody Out There? William Morrow, 2006)No, I wont, Jeremiahno I wontno I wont!I wont go, Ill stay here. Ill hear all I dont know, and say all I know. I will, at last, if I die for it. I will, I will, I will, I will!(Charles Dickens, Little Dorrit, 1857) Short-Answer Patterns Answers are often grammatically incomplete, because they do not need to repeat words that have just been said. A typical short answer pattern is subject auxiliary verb, together with whatever other words are really necessary. Can he swim? Yes, he can.(More natural than Yes, he can swim.)Has it stopped raining? No, it hasnt.Are you enjoying yourself? I certainly am.Youll be on holiday soon. Yes, I will.Dont forget to telephone. I wont.You didnt phone Debbie last night. No, but I did this morning. Non-auxiliary be and have are also used in short answers. Is she happy? I think she is.Have you a light? Yes, I have. We use do and did in answers to sentences that have neither an auxiliary verb nor non-auxiliary be or have. She likes cakes. She really does.That surprised you. It certainly did. Short answers can be followed by tags . . .. Nice day. Yes, it is, isnt it? Note that stressed, non-contracted forms are used in short answers.(Michael Swan, Practical English Usage. Oxford University Press, 1995) Short Answers With So, Neither, and Nor Sometimes a statement about one person also applies to another person. When this is the case, you can use a short answer with so for positive statements, and with neither or nor for negative statements using the same verb that was used in the statement. You use so, neither, or nor with an auiliary, modal, or the main verb be. The verb comes before the subject. You were different then. So were you.I dont normally drink at lunch. Neither do I.I cant do it. Nor can I. You can use not either instead of neither, in which case the verb comes after the subject. He doesnt understand. We dont either. You often use so in short answers after verbs such as think, hope, expect, imagine, and suppose, when you think that the answer to the question is yes. Youll be home at six? I hope so.So it was worth doing? I suppose so. You use Im afraid so when you are sorry that the answer is yes. Is it raining? Im afraid so. With suppose, think, imagine, or expect in short answers, you also form negatives with so. Will I see you again? I dont suppose so.Is Barry Knight a golfer? No, I dont think so. However, you say I hope not and Im afraid not. It isnt empty, is it? I hope not. (Collins COBUILD Active English Grammar. HarperCollins, 2003)

Byetree procurement strategy Essay Example | Topics and Well Written Essays - 5500 words

Byetree procurement strategy - Essay Example However, this changed and went beyond the old practices when the UK government became active in the promotion of sustainable development and combating climate change (AECOM, 2012). In addition, the highway customers/consumers have become discerning on the quality and quantity of MSA services. It is a great challenge for the Baytree Leisure Plc, which is the developer of a proposed MSA, to design and build the facilities in accordance with the existing Building and Environment Regulations of UK, and customers’ demands and expectations. Therefore, it is in this context that the Baytree Plc has determined the type of procurement method to be applied in order to mitigate the construction and engineering risks as well as to achieve total sustainability and environment-worthiness of the project. Key Procurement Issues for Baytree Leisure Plc Procurement process for Baytree in the development of Motorway Services Area (MSA) is covered by the UK standard with the goal for an efficient and streamlined approach. To meet and achieve satisfying result, the project will integrate all members/key people in the procurement chain which included the project owner, contractors, sub-contractors and the customers. A closer working experience between Baytree and its general contractor and specialty contractors may yield better results in consideration of the requirement of customers. Customers in this instance are the driving public not only in the area but also visitors. Their needs must be considered from the design process to the procurement in order to fully address time, cost, and quality constraints if any. These are described in detail on the next discussion. Key procurement issues for Baytree for the construction and development of MSA in consideration of the requirements include but not limited to the design of sustainable and environmentally sound MSA details, integration of this design to the various stages, identifying locally available materials suppliers as wel l as well as professionals and teamworkers, and identifying alternative sustainable and environmentally sound supplies, materials and equipment, efficient delivery and storage. Design Process The design process employs strategies and systems to meet the following: Energy and environmental performance standards Maintain a view of the whole project as a seamless whole within the context of the locality Understands that the project exists within the context of a natural ecosystem even in an urban setting Incorporation of interdisciplinary collaboration throughout the design and construction process Maximised performance through maintenance of air quality as natural as possible and increased use of natural or daylighting Integration of all important construction and project design decisions and strategies prior to programming phase Optimised design choices through use of simulations, models, and other design tools Employment of life-cycle cost analysis in purchasing and general decision -making System must be easy to maintain and operate Equipment and systems must assure continued optimum performance Maintain well-documented performance to meet design intentions Resource-efficient construction operations

Article Writing about FingerID Example | Topics and Well Written Essays - 1000 words

Writing about FingerID - Article Example echanism of authentication also compels the user to remember different passwords for multiple accounts since it is very dangerous to maintain the same password for all accounts. A new authentication mechanism has been proposed that will save the user from the hassle of remembering multiple passwords and provide effective security for the web services- FingerID. FingerID authenticates the users on the basis of their registered finger prints and provide single sign-in to multiple accounts. The advancement in the internet technology has enabled thousands of companies to offer their services online. The availability of the services attracts the users to utilize them but compels the users to make online accounts. This results in the presence of user’s personal information at different domains and organizations on the internet and multiple login credentials for the user. Every organization might not be following reliable security measures to safeguard the user information thereby creating security and privacy threats for the users. Some organizations deploy security measures for the storage of their data but fail to concentrate on the security mechanisms handling the exchange of data from one source to the other. The user’s information might be used for malicious purposes and result in identity thefts. The distributed nature of information increases the chances of inappropriate usage. Another issue that is faced with the existing web services is the lack of usability and accessibility. Usability makes the web experience more convenient for the user and accessibility introduces features and functionalities for users with disabilities. Most of the web services do not follow the standards that are meant to ensure the availability of accessibility and usability on the websites. These standards help the developers and designers evaluate their websites with respect to the usability and accessibility aspects and to ensure that their users do not face any difficulty in